Inbound Marketing Manager

Job brief

Intetics Inc., a leading global technology company providing custom software application development, distributed professional teams, software product quality assessment, and “all-things-digital” solutions, is looking for an Inbound Marketing Manager.

The Inbound Marketing Manager is a key player in the Global Marketing Team. She or he oversees all work with the website: content creation, ad campaigns launch, web-analytics and incoming leads processing. Inbound Marketing Manager also participates in the company's outbound activities focused on new customers search. For these reasons, it is assumed that the ideal candidate for this position should be perfect (at a good editorial level) with content management, experienced with all the necessary tools, good organizer and copywriter.

The Inbound Marketing Manager must deeply understand how to work on the software and product development outsourcing market, how to attract customers on the highly competitive markets of the USA, Europe and Asia, how to support the company's expertise with the help of internal and external media, awards and business directories.

To be considered for this position, you will need a minimum of master’s degree in any science. Good knowledge of SEO, SMM, web-analytics and experience with any CRM or marketing/sales automation tools are appreciated. Experience in Video creation tools is a must!

The Intetics Global Marketing team aims to deliver the necessary information to the necessary people in all possible ways, to be valuable so that potential customers have a desire to start communication immediately, without leaving the site or social profiles of the company and its employees.

Key objectives:

  • Develop, implement, and own inbound marketing strategy to promote company.
  • Build and manage content plan.
  • Manage text content and collateral materials' creation (images, infographics, videos and social networks posts).
  • Content promotion supervision.
  • Work on KPIs base, which include:
    • number of pieces of content created;
    • arbitrary pages published;
    • number of content engagements;
    • inbound leads number and conversion rates;
    • costs per item/engagement.
  • Discover trends and research topics (including keywords).
  • Develop requirements for content agencies and external writers.
  • Plan and supervise awards submission.
  • Supervise directories management.
  • Work with digital channels (organic, paid, social, referral) analyze content performance.
  • Run brand management activities.
  • Ensure brand consistency in marketing materials.
  • Supervise incoming leads pre-qualification.
  • Monitor competitors and provide ideas to stand out.
  • Develop documentation and road maps for processes.

Requirements

  • 5+ years in IT marketing.
  • Higher education (preferably M.Sc.) in Journalism, PR, Translation or Tech sciences.
  • Strong content management, copywriting, editorial skills.
  • Experience in SMM.
  • Understanding of SEO and analytical tools.
  • Experience with video creation tools.
  • Knowledge of CRM, marketing automation.
  • Ability to work with sales, delivery, PMs, and engineers success teams.
  • Ability to present to ideas and results to executives.
  • Organizational skills, including ability to lead team, work with Jira (or any task tracker) or work independently, set priorities and organize work to meet strict deadlines.
  • Ability to provide marketing support for sales event (promotion).
  • Strong verbal/written presentation, communication, and mentoring skills.
  • Advanced, native-like English (grammar, speaking and writing) is a must.
  • When applying to this position, please provide 3 samples of writing and 3 samples of videos produced.

About Intetics:

Intetics Inc. is a leading global technology company providing custom software application development, distributed professional teams, software product quality assessment, and “all-things-digital” solutions built with SMAC, RPA, AI/ML, IoT, blockchain, and GIS/UAV/LBS technologies.

Based on proprietary pioneering business models of Offshore Dedicated Team® and Remote In-Sourcing®, an advanced Technical Debt Reduction Platform (TETRA) and measurable SLAs for software engineering, Intetics helps innovative organizations capitalize on global talent with our in-depth engineering expertise based on the Predictive Software Engineering framework.

Intetics’ core strength is the design of software products in conditions of incomplete specifications. We have extensive industry expertise in Education, Healthcare, Logistics, Life Science, Finance, Insurance, Communications, and custom ERP, CRM, Intelligent Automation and Geospatial solutions.

Our advanced software engineering background and outstanding quality management platform, along with an unparalleled methodology for talent recruitment, team building and talent retention, guarantee that our clients receive exceptional results for their projects. At Intetics, our outcomes do not just meet clients’ expectations, they have been exceeding them for a quarter of a century.

Intetics operates from 12 offices in 6 countries including Naples, FL (headquarters), Chicago, Dusseldorf, London, Minsk, Krakow, Kyiv, Kharkiv, Lviv and Vinnytsia.

Intetics is ISO 9001 (quality) and ISO 27001 (security) certified and a Microsoft Gold, Amazon, and UiPath Partner. The company’s innovation and growth achievements are reflected in winning prestigious titles and awards, including Inc 5000, Software 500, CRN 100, American Business, Deloitte Technology Fast 50, European IT Excellence, Best European BPO, Clutch and ACQ5 Awards, and inclusion into IAOP’s Best Global Outsourcing 100 list.

You can find more details at Intetics.com.